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For the West Michigan Ad Club's 2005 "Addy" Awards, a team of designers and myself were tasked with the duty of coming up with a fun new theme and the collateral material to accompany it to promote the event.
The team decided on "Dangerously Creative" for the theme, and these illustrations, a la the ubiquitous first aid cautionary posters and booklets hung on the walls and tucked in the drawers of shops everywhere, were what came of it. |
